Posted by: Richard Williams | Posted on: February 27th, 2013 | 0 Comments
LCD screens and other modern TV devices are no longer only used in the home. Screens are now a common sight around shopping malls, airports and retail stores used as digital signage, while outdoor digital signage is growing in popularity too. Read More
Posted by: Richard Williams | Posted on: February 26th, 2013 | 0 Comments
The digital out of home (DOOH) market has grown exponentially year on year over the last decade. Finally, the market is slowing as a zenith of digital signage screens has been reached in our shopping malls, concourses and transport hubs. However, there is one location where the ubiquity of digital signage has not yet been reached and is leading to many retailers to think about taking a screen outdoors. Read More
Posted by: Richard Williams | Posted on: February 25th, 2013 | 0 Comments
Digital signage is one of the fastest growing industries and is certainly the fastest growing media sector out there. More and more people and companies are jumping on the digital signage bandwagon in an attempt to make use of this effective and modern marketing tool. Read More
Posted by: Richard Williams | Posted on: February 24th, 2013 | 0 Comments
Digital signage has advanced dramatically in the last decade or so. What was once just the preserve of shopping malls and airports, digital signage screens are now found everywhere, from gas stations and pharmacies to high streets as outdoor digital signage; even the giant billboards that line the side of roads are becoming digital. Read More
Posted by: Richard Williams | Posted on: February 23rd, 2013 | 1 Comments
Signs are an important part of our everyday lives. You may not think about them, or even notice them, but think of how difficult life would be without road signs, information signs and advertisements. Read More
Posted by: Richard Williams | Posted on: February 22nd, 2013 | 0 Comments
Outdoor media is not new. Billboards on tops of buildings and poster campaigns have been used for decades and outdoor advertising has been seen as an inexpensive method of getting a message across. Outdoor advertising is far more effective than an indoor campaign, especially in areas of high footfall as the potential audience is almost limitless compared with indoor advertising. Read More
Posted by: Richard Williams | Posted on: February 21st, 2013 | 0 Comments
New figures have been released on the total amount of money spent on advertising in the US. The figures show what companies, and what categories of industry, are spending the most on advertising.
The research, published by Kantar Media, reveals that outdoor advertising, of which digital out of home plays a large part, was up 9.6% in 2010 from the previous year, one of the highest growth rates for advertising.
While the research doesn’t separate digital out of home (Dooh–digital signage) from regular outdoor advertising, it does give advertisers a guide as to who is spending what:
Quite clearly, the automotive industry is the leading consumer of advertising space, with the telecoms industry following closely behind, and most the major advertising industries increased their advertising budgets for 2010 with the exception of pharmaceuticals and direct response marketing.
Kantar Media also analyzed specific companies that spend the most in advertising dollars, and generally, ad spending has increased for these top advertisers, with a couple of exceptions:
Posted by: Richard Williams | Posted on: February 20th, 2013 | 0 Comments
More and more LCD and other types of flat panel displays are being installed in outdoor locations for advertising, information, brand awareness and marketing. This rise in outdoor digital signage is leading more and more people to consider the options of an outdoors screen but is also paving the way for many common mistakes to be initiated when embarking on an outdoor digital campaign. Read More