Digital Signage and Captive Audience Networks
Ensuring your message is viewed by a large number of people is one way companies try to use digital signage screens for advertising. This is one reason why so many more outdoor digital signage systems are being erected because of the larger potential audience. Read More
Four Aspects to Outdoor Digital Signage Protection
Using screens outdoors for advertising, information or branding is a technical challenge. LCD screens were not originally designed for outdoor use, and while LCD enclosures and outdoor TV systems are now commonly used in outdoor areas, not all systems provide the comprehensive protection necessary for outdoor digital signage.
Protecting TVs in Custodial Suites, Prisons and Institutes
Protecting LCD screens from the weather, vandalism and attack is a common concern for those considering outdoor digital signage. But there is another are where LCD’s are commonly used where not only protecting the device from attack becomes essential, but also protecting vulnerable adults from the screen does too. Read More
Complications in Waterproofing Outdoor Screens
Using screens outside, whether it is for outdoor digital signage, information provision or for providing entertainment, will require some form of weatherproofing. Using any electrical appliance outdoors can only be done safely and reliably if the screen is protected from the weather—particularly from water. Read More
Digital Signage and the Benefits of Going Outdoors
Digital signage has literally exploded in recent years. Since the development of flat panel TVs in the late nineties they have completely usurped the home TV market as well as seeping out of home to now litter the shopping malls, stores and transport hubs of our cities and towns.
And these digital out of home systems are now seeping outside to the high street with outdoor digital signage becoming a large part of the entire outdoor advertising sector – but s outdoor digital signage really worth the headache and expense?
While it is true that outdoor TV systems require protection from the elements, and added cost that doesn’t affect indoor systems, there are many great advantages to using digital signage outdoors.
The first advantage is the increased size of the audience. No matter how busy a shopping mall or retail unit is, there will be far more people outside the store than in so advertising to such larger numbers means more people will see your message. And it is not just passersby who get to view your message either. Those driving through the town or travelling on public transport also get to see the message, generating even higher viewing figures.
Secondly, because of the proliferation of digital signage in recent years we are now very accustomed to seeing these screens around our malls and shopping areas; however, outdoor digital signage is not nearly as widespread as indoor systems so there is less competition in outdoor environments which makes any outdoor digital sign easier to stand out and get noticed if the only competition is less attractive static signage.
Another advantage to outdoor digital signage is its night time notcieability. When darkness falls and static signs long become invisible in the gloom, outdoor digital signage becomes even more noticeable with its illumination impossible to miss.
Outdoor Digital Signage – Ten Steps to Success – Part 2
Here is a continuation of the steps that can help you avoid some of the most common outdoor digital signage pitfalls: Read More
Qualities to Look Out for when Choosing an Outdoor Screen
Whatever the reason for installing an outdoor TV screen — digital signage, providing information or as an outdoor TV—choosing the right type of screen is essential. Of course, any outdoor screen requires protection from the elements, and weather you decide to use a standard display inside an outdoor LCD enclosure, or opt for a specific model of outdoor LCD, certain attributes are important to get right. Read More
Brand Building with Outdoor Digital Signage
Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan. Read More
The Outdoor Digital Signage Checklist…part one
When embarking on an outdoor digital signage campaign there are numerous pitfalls, hurdles and challenges that can halt your installation, damage the screen or reduce the ability to retrieve a return on your investment. Read More
Information Displays and Non Advertising Uses for Digital Signage
Digital signage, the use of modern flat-screen TVs for advertising and branding purposes, is not the only use for LCD and plasma screens out of the home. Because of their flat nature, low cost and ability to provide real time information, LCD screens are now a common form of information provision. Read More