Difficulties Keeping Outdoor Digital Signage Cool in Summer

With summer arriving we can say goodbye to the cold and dark mornings and begin to take advantage of the warmer weather by spending more time outdoors. Outdoor digital signage is more effective in the summer, as the weather is better and people linger longer around high streets and retail parks, taking more time walking around, increasing the dwell time on outdoor screens. Read More

Communicating with the Community – digital signage for schools and religious buildings

Providing information to the local community is important for several community centric locations in most towns and villages. In many communities upcoming events need to be relayed as does important information and outdoor digital signage is providing to be the perfect media for such communication. Read More

Digital Signage – Some Common Terms Explained

Digital signage is a new industry and as with any new technology it is shrouded in different terms and titles. Even digital signage itself has a myriad of other names: digital advertising, out of home advertising, digital billboards etc.
Many of the terms associated with this new technology are quite self explanatory, however, some confusion still arises when discussing digital signage so here are a few of the more common terms relating to it: Read More

Reasons to Consider Outdoor Digital Signage

Digital signage is the latest buzzword amongst advertisers. IT can be described as a modern, dynamic and flexible method of advertising to a mass audience – it is also cost effective in comparison to other mass marketing systems (TV, radio, newspapers etc). Read More

Implementing Digital Signage in Business

Digital signage has become a must have marketing and advertising tool for business. As a low cost method of reaching a large audience there is no better system than using display screens.
Many industries are reaping the rewards of using digital out of home (Dooh), here is how it is being implemented in many industry sectors Read More

Outdoor Digital Signage in the Snow – Coping with the cold

With digital signage becoming increasingly popular year-on-year there are frequently more and more locations where these useful and dynamic information and advertising are being installed. Read More

Advertise Outside with Outdoor Digital Signage and LCD Enclosures

Advertising is a necessary evil in any commercial industry. In a competitive world it is vital that your product, brand or service is recognised above the rest. Read More

Transportation’s Love of Outdoor Digital Signage

Outdoor digital signage makes up only a small percentage of all the digital screens used for advertising and information around today. Less than 5% of all LCD installs in Europe and the USA are outside – however, there are plenty of reasons for that. Read More

5 Simple Steps to Digital Signage

Digital signage has become a revolution in marketing. And it is not surprising as there are few other methods of advertising that can reach such a wide audience for such little investment. Read More

Assessing the Effectiveness of Digital Signage

Using digital screens for advertising and promotion is becoming a common form of advertising. Digital advertising and outdoor digital signage are springing up all over the place. With quite high initial outlays there is certainly a considerable investment involved in embarking on the digital route, but is it worthwhile?

Assessing the value of any advertising medium, let alone something as new digital signage can be difficult at the best of times but many potential digital advertisers are put off as they are unsure as to whether the effectiveness of the campaign will lead to a return on the initial investment.

Quantifying the success of digital screens can be tricky. Unlike other promotions digital signage is an indirect sales medium and accounting for its success can be difficult to measure, even with better than average revenues; however, some research has gone into the subject and there is now more evidence as to the effectiveness of digital advertising.

Research conducted by Brunel University and ROI Team (an independent retail research company) looked in-depth at the effectiveness of digital signage in the world famous Harrods store in Knightsbridge, London.

They discovered that digital content, combining both visual imagery and informative text has the most significant and positive effect on shoppers’ consumer purchasing behavior.

The research centered on nearly 500 face to face interviews conducted in spring this year and concerned a digital advert for a holiday in the Maldives which was shown on three different mediums, including a digital signage campaign and a control advertisement with the viewers responding more favorably to the digital signage advert.

Increasing effectiveness

While the effectiveness of digital signage is certainly less in doubt thanks to the latest research there is still much that can be done to increase the effectiveness of a digital advertising campaign.

Perhaps the most fundamental thing you can do to increase the effectiveness of a digital sign is to increase the audience size and the simplest method of doing that is to take the digital display outside.

Outdoor digital signage will reach far more people than a similar indoor campaign, and although there is an added cost of protecting the screen from the rigors of an outdoor location, the extra viewership can soon recoup any additional investment.