Reasons to Consider Outdoor Digital Signage
Digital signage is the latest buzzword amongst advertisers. IT can be described as a modern, dynamic and flexible method of advertising to a mass audience – it is also cost effective in comparison to other mass marketing systems (TV, radio, newspapers etc). Read More
Outdoor Digital Signage Keeps Getting Bigger
Outdoor digital signage is becoming increasingly common with more and more screens being erected outdoors for a whole host of reasons. Advertisers are one of the main users of this burgeoning industry and one thing is becoming apparent and that is the size of outdoor digital signage screens seem to be getting bigger. Read More
Importance of Temperature Control for Outdoor Digital Signage
LCD enclosures are used primarily by users of outdoor screens to protect their devices from the weather—allowing standard LCD televisions to be taken outside and used as outdoor digital signage. Read More
Justifying your digital signage campaign – return on investment (ROI)
Despite the falling costs of digital signage and the technologies it employs such as plasma and LCD TV screens, there is still difficulty in justifying the return of investment a digital signage campaign can offer. Read More
Implementing Digital Signage in Business
Digital signage has become a must have marketing and advertising tool for business. As a low cost method of reaching a large audience there is no better system than using display screens.
Many industries are reaping the rewards of using digital out of home (Dooh), here is how it is being implemented in many industry sectors Read More
Interactivity Continues to Advance in the World of Outdoor
Out of home advertising, an industry frozen in time for the last 100 years where the same static posters and billboards we’ve grown up with being pasted around the town, is now advancing at tremendous speed with outdoor digital signage, not only modernising the industry, but as the technology advances more and more innovations are being implemented. Read More
Perils of Using a TV Outdoors
There are plenty of scenarios for using a TV outdoors, but installing an outdoor TV can be fraught with difficulties and challenges. Whether it is for entertainment, placing an information screen outside a public or business location, or advertising with outdoor digital signage, outdoor screens need to be comprehensively protected. Read More
Outdoor Digital Signage and the NEMA 4 Standard
More and more digital signage installers and advertisers are taking their screens outside to benefit from the many advantages to outdoor digital signage.
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Disadvantages of Digital Signage
As with any new technology, the buzz surrounding digital signage can often mislead people into believing that it is simple and straight forward method of advertising, generating awareness and general marketing. Read More
Outdoor Digital Signage – The Resurgence of Plasma
For many years now, since the emergence of the flat-panel TV, LCD screens have led the way. Overtaking plasma in both the home entertainment and digital out of home market (Dooh), LCDs are now the ubiquitous choice for almost any AV application. Read More