Getting Noticed – Floor Standing Digital Signage
Floor Standing Digital signage has many advantages over traditional advertising methods. It’s more dynamic, attractive and flexible than traditional print methods. Read More
Thinking of Using an Outdoor Display – Some Hints and Tips
There are many reasons why using an outdoor display can be beneficial for a business. For advertising, branding, public information, or even entertainment, there are many uses for flat panel screens. Read More
The Differences between Indoor and Outdoor Digital Signage
Outdoor digital signage has a long way to go before it catches up with indoor advertising displays and signage screens. But increasingly more and more installs are going in outdoor locations as advertiser realise the potential that the larger audiences in outside locations can generate. Read More
Keep the Rain off Your TV – Outdoor TV Systems Have Never Been Cheaper
There is a growing outdoor culture thriving in most parts of Europe and North America. Even in the traditional cold and wind swept places like Britain and Canada, thanks to patio heaters and smoking shelters, more and more people are taking to the outdoors to socialize or watch outdoor TV systems. Read More
Planning a Digital Signage Campaign? Things to look out for:
Digital signage has become a new buzzword in some business sectors. This new media has been touted as a low cost advertising medium that can be even more effective than TV or radio advertising. However, not all business can reap the rewards of digital signage and in some cases caution needs to be taken before making any investment in digital advertising as it can be difficult to establish a clear return on investment (ROI). Read More
Top Ten Outdoor Digital Signage Tips – part two
continued from part one
5. Choose the right software and tools
Don’t get distracted with expensive and often overly-complicated content creation tools. Often the simple desktop office tools like PowerPoint will create good quality and innovative content
4 Testing, testing 1, 2, 3
Properly test your campaigns ensure. Don’t just test that the devices are working, practice changing content and carrying out general maintenance like cleaning, it is often small practicalities like this that can cause the failure of an outdoor digital signage project. Read More
Outdoor Digital Signage – A Revolution on the Sidewalk
The sidewalks of our towns and cities are changing with more and more application of digital signage being seen outdoors. Outdoor digital signage has really taken off over the last few years and now signage systems are springing up almost everywhere.
TVs in Institutions – LCD Protection
We are now very used to seeing modern flat screen TVs out of the home, used as information screens in transport hubs and as digital signage in shopping malls and other locations. Because of the demands of these locations the LCD screens need to be rugged and well-protected. Read More
Digital Signage – Essential Differences of Going Outdoors
While digital signage is one of the fastest growing new media industries, outdoor digital signage is trailing behind compared to indoor. While still a growing industry, with more and more outdoor digital signage springing up all the time, there are still far less outdoor signs than those indoors. Read More
Energy Consumption for Outdoor Digital Signage has Dropped Dramatically
Establishing a clear return on investment is a key aspect for many people embarking on digital signage.
Digital signage has many advantages in comparison to static media, including cost-saving ones, such as not having to paste new content up manually, with content for a digital signage display uploaded instantly and remotely.
Power consumption, however, is one cost disadvantage commonly cited against digital signage, and in particular outdoor digital signage with the need for added climatic systems. Furthermore, not only does powering a screen cost money, but also in such environmental conscientious times is not very eco-friendly.
Power consumption for outdoor digital signage, however, has dropped dramatically in recent years, according to recent analysis.
A worldwide consulting firm analysed digital billboards in the United States and discovered that over last four years, energy consumption has declined by 61 percent, while energy consumption for outdoor digital posters has declined by 40 percent over the same period.
The analysis, sponsored by the Outdoor Advertising Association of America (OAAA) and conducted by Louis Berger Group (LBG), based in Morristown, NJ, discovered several reasons for the decline in energy consumption for outdoor digital signage, including:
- Introduction of Brightness controls, reducing brightness at night and reducing energy consumption.
- Increased use of climatic systems that reduce the need for power-hungry air conditioning.
- Better technology of LCD screens, such as LED backlights, which reduce actual screen consumption by 75 percent or less.
Climatic systems that control the temperature of LCD screens in outdoor digital signage are not only essential to reduce power consumption, but also to ensure the prolonged life of the screen. A screen too hot or too cold will expire in far less time than one kept in the correct temperature range.
Providing a decent digital signage enclosure equipped with cooling fans and other climatic systems is one method of ensuring prolonged and efficient outdoor digital signage.