Difficulties Keeping Outdoor Digital Signage Cool in Summer

With summer arriving we can say goodbye to the cold and dark mornings and begin to take advantage of the warmer weather by spending more time outdoors. Outdoor digital signage is more effective in the summer, as the weather is better and people linger longer around high streets and retail parks, taking more time walking around, increasing the dwell time on outdoor screens. Read More

Communicating with the Community – digital signage for schools and religious buildings

Providing information to the local community is important for several community centric locations in most towns and villages. In many communities upcoming events need to be relayed as does important information and outdoor digital signage is providing to be the perfect media for such communication. Read More

What Can Go Wrong – Causes of Digital Signage Failure

Gaining a return on investment (ROI) is one of the most important aspects of investing in a digital signage campaign. If the screens do not generate enough revenue to cover their initial cost, it could be argued that your digital advertising campaign has been a failure. Read More

Boosting Your Retail Business – Outdoor Digital Signage

Retail is one of the leading users of digital signage. In-store display screens have multiple uses for retailers:

• Increasing sales
• Manipulating Customer Choices
• Point of Sale Promotion
• Raising the profile of the business Read More

Digital Signage and the Environment

The environment is now a key concern for many people. Many business and industries are doing their level best to cut down on emissions and reduce consumption. However, as more and more companies are resorting to digital signage and out of home media as part of their marketing strategy, is it indicative to a green approach to business? Read More

Minimizing Potential Failures of Digital Signage

The falling cost of LCD and plasma TV devices has meant that it is now cheaper to implement digital signage than ever before. However, there is still quite a high initial investment to be made when embarking in the digital advertising route and ensuring you get a return on this investment is obviously vital otherwise the entire campaign would be a waste of time. Read More

Digital Signage – Some Common Terms Explained

Digital signage is a new industry and as with any new technology it is shrouded in different terms and titles. Even digital signage itself has a myriad of other names: digital advertising, out of home advertising, digital billboards etc.
Many of the terms associated with this new technology are quite self explanatory, however, some confusion still arises when discussing digital signage so here are a few of the more common terms relating to it: Read More

Sunlight and Outdoor Digital Signage

The use of digital signage in outdoor locations has increased rapidly over the last few years. The falling price of commercial LCD and plasma TVs combined with the growth of protective outdoor LCD enclosures has meant that placing a TV outside for the purposes of digital advertising is neither expensive nor difficult to do. Read More

Outdoor Digital Signage – Night Time Advertising that Comes Alive

As an advertising medium, outdoor digital signage is pretty effective at engaging an audience. Compared to standard print posters and other outdoor advertising, digital signage screens really stand out and have proved themselves to be more effective at getting a message across. Read More

Increasing Awareness, Marketing and Branding – Outdoor Digital Signage

Promotion is part an parcel of nearly every business; from retail to education, manufacturing to finance, getting the message across is an essential to increase awareness and drive up revenue. Read More