Digital Signage out in the Sticks – Rural Uses of Signage Screens

We are all now used to seeing digital out of home media in nearly all our cities and towns. From retail parks and shopping malls to gas stations and outdoor digital signage screens – this exciting new media is everywhere. Read More

Why the need for LCD enclosures

An LCD enclosure is a protective device designed to house standard flat screen TV’s such as LCD and plasmas allowing them to be used in areas that would otherwise unsuitable. LCD enclosures protect from all sorts of hostile elements enabling digital signage in even the most extreme of areas. Read More

How Complicated is Digital Signage?

One thing that puts many people off getting involved with digital signage is the complexity of installing the technology. With a need for screens, media players, servers, networking, software, content generation, mounting and connecting the screens together, a digital signage project can prove a daunting prospect.

And when screens have to go outside, the complexity of outdoor digital signage only compounds the problem with the need to protect the devices, not just from the weather but from temperature and vandalism too.

Specialists, who for a fee (often quite a large one) set up the network for you, maintain the system and take responsibility for of all the problems that can occur, install most large-scale digital signage networks.

This makes digital signage an expensive prospect, far out of reach of many small businesses who just want a few screens to assist in communication, marketing or branding. However, digital signage needn’t be either complicated or expensive as several low-cost and simple solutions are available.

Digital Posters

A digital poster is an all-in-one digital signage system that is simple to install and simple to use. Containing the screen and media player, content is uploaded through a USB slot enabling the use of the digital poster straight away. Just mount, turn on, upload content using a USB stick and the digital sign will begin playing.

Digital posters are ideal for small-scale digital signage projects. These portrait mode screens require little technical ability to set up and use enabling all sorts of businesses and institutions to take advantage of digital signage.

Outdoor Digital Signage

One method of reducing the cost and complexity of outdoor digital signage is to use standard display screens housed in outdoor LCD enclosures. LCD enclosures provide all the weather, temperature and physical protection to allow “normal” screens to function in outdoor environments.

The enclosure can also protect media players or small factor PCs to provide an all-in-one outdoor digital signage system without the excessive costs of outdoor screen.

Wayfinding the Digital Way

Getting about is always a challenge especially when going to or travelling around a new location. While sat navs help us negate our way to towns and cities, they are not much good at helping us get about a shopping center or theme park. Read More

Using and Implementing Outdoor News Screens

News is an obsession for many people, whether it’s via newspapers, the internet, mobile phone, TV or radio, most of us devour regular news content throughout the day. Read More

Ice Cold Outdoor Digital Signage

Increasingly, there has a lot more installs and interest emanating from ski-resorts and mountain areas in Europe and the United States. The screens are being used for both advertising and information and their use in such areas it is a good example of the unique benefits that outdoor digital signage can offer. Read More

Choosing the Best Location for Outdoor Digital Signage

Implementing digital signage, whether it is indoors or out, can be a substantial investment; getting the most out of your screen is therefore important in getting a return on this investment.

Location is perhaps one of the key aspects of any digital advertising campaign that can make a real difference to how quickly this return on investment is made. Read More

Take Advantage of the Anywhere Digital Signage System

When marketers first started using commercial LCD and plasma televisions for digital signage, they could never predict how large and how quickly this new media has flourished. Whilst using display devices such as LCDs for advertising may have been seen as a natural step, placing a TV anywhere other than a home can be seen as an innovative challenge. Read More

New for 2010 – Digital Signage Posters and Digital Advertising Displays

New digital signage displays and indoor digital signage posters provide and all-in-one solution for delivering digital signage and out of home media content in indoor applications. Complete with built-in media player for content management these attractive and stylish digital displays are a simple cost effective solution for digital signage. Read More

Preventing LCD Damage in Outdoor Digital Signage

LCD TVs are incredibly flexible and useful pieces of technology. Gone are the days when TV systems are used solely for home entertainment systems, now flat screen TV’s such as LCD and plasma are used for a multitude of purposes and in a variety of locations. Read More