Plasma and LCD – Essential Differences for Digital Signage
Since flat screen television emerged in the 1990s and started to replace the bulky cathode ray tubes, they came in two distinct types: the LCD (liquid crystal display) and the plasma. Both these types of televisions come in modern High Definition, and have pros and cons regarding their use. For normal TV viewing, there is little difference in choosing either type. While traditionally, plasma screen were larger and provided a wider contrast range, with modern advances in LCD technology, this is no longer the case. Read More
Three Choices to Make in Installing Outdoor Digital Signage
Outdoor digital signage has several applications. For retailers and advertisers it provides a wide-reaching form of marketing able to connect with huge audiences, ideal for advertising, promotions and branding. Read More
Winter and Outdoor Digital Signage
Outdoor digital signage is an effective form of communication. One of its major benefits is that an outdoor screen continues to display content day and night, spreading the message 24 hours a day, 365 days of the year. This poses many challenges for outdoor digital signage as any screen expected to function throughout the year, needs to cope with the varying temperatures of the seasons. Read More
Why Outdoor Digital Signage
Using LCD screens outdoors has many challenges, such as protecting the screen from the weather, temperature and risk of vandalism, coping with bright sunlight to ensure the screen is readable, installation and networking. With so many hurdles, is outdoor digital signage worth it? Read More
The Key Elements of Digital Signage
On the surface, digital signage seems a simple concept. Modern flat screen LCD screens, placed in out of home locations that play advertising or informational content; however, as with any modern technology, digital signage isn’t as simple as all that and several key elements go into creating a digital signage system. With more and more smaller companies getting involved with digital signage, installing their own screens and generating their own content, understanding these key elements is increasingly important. Read More
Digital Signage at the Diner
One area that really highlights digital signage’s versatility is its use in fast food restaurants and diners. As most fast food chains pride themselves on modern facilities, digital signage fits right in with the aesthetic of the typical diner. Read More
Indoor and Outdoor Digital Signage – the hidden differences
They look the same. And the screens in shopping malls and airports seem to be doing exactly the same thing as those screens outside, and yet, there are some subtle differences in the way outdoor digital signage and indoor screens function, and in the methods each system uses to obtain views.
Three Basic Tenants of Good Outdoor Digital Signage
With the falling cost of digital signage hardware such as LCD screens, media players and outdoor enclosures, outdoor digital signage is becoming an increasingly easier for businesses and institutions to implement. Read More
Where Next for Outdoor Digital Signage?
Outdoor digital signage continues to grow year on year. More and more billboards are becoming digital with giant roadside hoardings adorning many highways and byways, while along the high street LCD screens are slowly usurping the traditional advertising sheets and posters that have long been part of most cities and towns. Read More
Protecting Outdoor Screens – it’s all in the Enclosure
Outdoor digital signage has many uses, from advertising, raising brand awareness to providing useful information for customers and service users; however, the implementation of outdoor digital signage has many challenges. Read More