Digital Signage Exposed – Protecting a Screen in Unsupervised Locations
While digital signage continues to thrive with the entire out of home sector seeing year-on-year growth, so many locations now have screens running advertising, branding or information content; from subway stations and shopping malls, to gas stations and outdoor digital signage displays on the high street. Read More
Food Advertising – Outdoor Digital Signage
Outdoor advertising is one of the oldest and yet still one of the most effective forms of out of home advertising. For food advertisers, outdoors is one of the most important areas to advertise in as it can provide all sorts of opportunities. Read More
NEMA Codes for Outdoor Digital Signage
When it comes to taking a screen outdoors, protection is crucial to ensure the safe and reliable operation. Weather elements can easily disable an electronic display so ensuring the enclosure that houses the screen offers enough protection is a critical aspect of outdoor digital signage. Read More
Outdoor Digital Signage in Calgary
Canadian outdoor advertisers Pattison Outdoor have announced a mass replacement of many of their existing outdoor adverts with modern outdoor digital signage in the Canadian city of Calgary. Read More
Digital Signage Hardware Requirements
Digital signage is often construed as being a technically complicated technology; requiring skills in networking, IT and marketing, but using screens for out of home marketing need not be complicated or require a team of specialists. Read More
Brand Promotion with Digital Signage
Brand promotion is not the same as advertising or other forms of marketing. Brand promotion is a marketing strategy that attempts to increase awareness of a brand name and increase customer loyalty. Read More
LCD Enclosures – No Location is too Severe
There are many outdoor locations where running a TV screen, whether it is for outdoor digital signage, information or to provide entertainment, looks to be impossible. Many outdoor locations are either extremely hot, very cold, under intense sunlight, or under severe weather. Read More
Methods of Mounting an LCD Enclosure
Whether it is for outdoor digital signage, an information screen or an outdoor TV, LCD enclosures are being used in varying locations, and for various reasons. Read More
Waterproof TVs – Cost and Effectiveness
Since flat screen TVs first emerged over a decade ago, there use has become ubiquitous replacing the cathode ray tubes (CRT) which were used for years to provide television entertainment. Read More
Implementing Outdoor Screens in Busy Public Locations
Outdoor digital signage and screens providing information, news and weather, are now a common sight in many outside locations. Flat screen devices like the LCD TV, or plasma, have fallen dramatically in price over the last few years and are now a commonly used for out of home usage. Read More