Preventing Damage to Digital Signage Screens
LCD and plasma TVs are flatter and thinner than their predecessors. For this reason they have become a versatile tool that has been taken out of the home and used for a myriad of different reasons from providing information to digital signage. Read More
Emergency Narrowcasting – Using Outdoor Screens
Digital out of home (Dooh) has become prevalent. It is not just indoors where digital screens are being used either; outdoor digital signage and digital public information screens are becoming as widespread as their indoor counterparts are. Read More
Digital Signage – Transforming Sport Stadia
Sport is a big money industry. Media rights, sponsorship and merchandising make up far more of professional sports club’s total revenue, than ticket sales or event prize money. Read More
Digital Outdoor Signage – A Growing Industry
The outdoor advertising market remains healthy, as recent reports have suggested. And outdoor digital signage is partly responsible for the continued growth of the industry despite the global economic problems. Read More
What Goes into Protecting Outdoor Digital Signage … Part Two
Continued…
The Cold
While overheating is vital to counter, when temperatures are at the opposite extreme it can also lead to LCD failure and the end of the outdoor digital signage. Read More
Outdoor Digital Signage & Small Businesses – Cost Effective Methods Of Implementation
Digital out of home advertising (Dooh) is a fast paced industry with new developments, implementations and technology arriving all the time. Many large scale advertisers and big business have been quick to take up this new advertising media and the expansion of out of home screens has now filtered outdoors. Read More
Evaluating the Success of an Outdoor Digital Signage Campaign
The biggest hurdle in convincing somebody to embark on a digital signage campaign is the expected return on investment. No installer can make promises as to the extra revenue that it can create and for outdoor digital signage the problem is intensified. Read More
Digital Signage – The Cost of a Damaged Screen
Digital signage is a growing industry but the one thing that puts off newcomers into getting involved is the initial investment and uncertainty of getting a return.
This is exaggerated in the world of outdoor digital signage where the set-up costs are a lot higher. While digital signage can be used for multiple purposes: Advertising, Information, Branding – getting a return on the initial investment is still highly important. Read More
Outdoor Digital Signage Versus Indoor – Content Differences
Many people assume that outdoor digital signage screens seen along the high street, roadside or outside public buildings, are the same as the indoor displays seen in shopping malls, retail stores.
And many outdoor digital signage screens are just the same indoor commercial screens housed in protective LCD enclosures which prevent the weather elements from damaging the screen. LCD enclosures also have climatic controls to ensure the screens don’t overheat or freeze in cold temperatures. Read More
So what is the Cost of Outdoor Digital Signage?
Many business and industries have begun to look at digital signage as part of their overall marketing and advertising package. It has many advantages over conventional advertising – including cost. Read More