How to Provide Good Quality Outdoor Digital Signage Content
Providing content for an outdoor digital sign differs to the content on an indoor screen. Although outdoor digital signage can generate far more views than an indoor display, outdoor signs are viewed differently. Read More
USA Lagging Behind in Outdoor Digital Signs
In the UK and Europe, outdoor digital signage is thriving. In the UK, for instance, digital not takes up 12 percent of all outdoor adverts and is continuing to rise, while along main highway corridors such as the M4 motorway into London, huge digital billboards display messages to motorists entering the capital. Read More
Outdoor Advertising Sees Growth in 2011
Outdoor advertising revenue has risen 4.2% in the first quarter of 2011 compared to the same period last year, reports the Outdoor Advertising Association of America. The rise, accounting for nearly $1.4 billion, shows that out of home advertising is still flourishing. Read More
Digital Signage around Stadiums and Arenas
A growing number of sports stadiums are installing digital signage and information screens in and around the stadia. Using screens in sports stadiums, arenas and sports halls provides many advantages for the clubs, and for the supporters. Read More
Evaluating the Life-span of a Digital Signage Screen
One of the most difficult things about digital signage is evaluating the cost of a deployment and the true return on any investment, especially for advertisers. Unlike other advertising, where accurate audience figures, demographics and other feedback can be delivered to advertisers, digital signage success can be vague at the very best. Read More
On the Horizon a $25 PC – Ideal for Digital Signage
A pocket-sized USB Computer that costs just the price of a couple of movie tickets is being developed by The Raspberry Pi Foundation and could prove a useful device for paying digital signage content. Read More
Digital Signage Exposed – Protecting a Screen in Unsupervised Locations
While digital signage continues to thrive with the entire out of home sector seeing year-on-year growth, so many locations now have screens running advertising, branding or information content; from subway stations and shopping malls, to gas stations and outdoor digital signage displays on the high street. Read More
Digital Signage used as Emergency Systems
Oswego, a New York state university has tested a college-wide emergency system, which features digital signage as an integral part of its crisis communications.
In a simultaneous test of all emergency communications, State University of New York, Oswego is sending messages via voicemail on campus phones, the carillon outdoor announcement system and the digital signage system.
Forced by the Higher Education Opportunity Act to have some form of emergency communication, colleges in the USA also have to test these systems at least once a year.
The tragic Virginia Tech Massacre in 2007 placed a lot of emphasis on emergency warnings around college campuses. Virginia Tech received criticism after the massacre when it emerged students were arriving at campus, over an hour after the incident started, and walked straight into danger.
Providing emergency messaging in a location such as a college, however, is extremely difficult with the sheer volume of people, all arriving and leaving at different times, makes it incredibly difficult to communicate with them all.
Nearly all messaging systems are flawed in some way. Emails are only useful in emergencies if people are looking at a computer. Whilst voicemail and text messaging systems are only useful if people own a cell phone, have it switched on, and have given the college the number.
Digital signage has some great advantages over other messaging systems. Not only is it instant, able to relay emergency information as soon as it is uploaded. It can also be networked together, ensuring the same message appears on every screen.
With outdoor digital signage at every entrance and outside around campus, and with indoor screens also displaying the message, there is almost zero chance of those arriving at campus during an emergency not being aware.
Royal Wedding gets the DOOH Treatment
With an expected TV audience of over two billion people, this week’s royal wedding is becoming a huge event, not just in the UK, but across the world too. Read More
Digital Signage Advertising – Importance of Message and Position
Anybody new to the world of digital out of home (Dooh) may find the industry a quagmire of jargon, technical speak and a myriad of companies regaling the importance and benefits of their software, network systems, or content creation programs. Read More