Brand Promotion with Digital Signage

Brand promotion is not the same as advertising or other forms of marketing. Brand promotion is a marketing strategy that attempts to increase awareness of a brand name and increase customer loyalty. Read More

The Psychology of Digital Signage

Digital signage, or digital out of home advertising, is similar to other advertising mediums in that its effectiveness, is in part, governed by human psychology. There has been much research by psychologists into the effectiveness of advertisements and recent studies in digital signage have reflected the relevance of psychology on the effectiveness of a Dooh campaign. Read More

LCD Enclosures – No Location is too Severe

There are many outdoor locations where running a TV screen, whether it is for outdoor digital signage, information or to provide entertainment, looks to be impossible.  Many outdoor locations are either extremely hot, very cold, under intense sunlight, or under severe weather. Read More

Waterproof TVs – Cost and Effectiveness

Since flat screen TVs first emerged over a decade ago, there use has become ubiquitous replacing the cathode ray tubes (CRT) which were used for years to provide television entertainment. Read More

Implementing Outdoor Screens in Busy Public Locations

Outdoor digital signage and screens providing information, news and weather, are now a common sight in many outside locations. Flat screen devices like the LCD TV, or plasma, have fallen dramatically in price over the last few years and are now a commonly used for out of home usage. Read More

Outdoor Digital Signage – Urban Centerpieces

There are certain locations in city and town centers that become centerpieces. Places like Times Square in New York and Piccadilly Circus in London spring to mind with their bright signage and ad displays.

With the emergence of outdoor digital signage and outdoor advertising screens, more and more locations, in more and more town and cities, are generating their own urban centerpieces.

Digital advertising screens are more than just commercial driven devices. Many outdoor digital signs are multi-purpose providing not just advertisements but information such as weather, news and local facts; or entertainment, showing short TV clips mixed in with the advertisements.

This type of approach to outdoor advertising not only makes the commercials more likely to be seen as people seek out the information and entertainment, but also, provides a centerpiece for an outdoor location.

And when outdoor digital sign is erected, often other follow suits as advertisers and information providers seek to find the best location possible, creating digital quarters in cities and towns.

As outdoor digital signage is modern, engaging and dynamic, these digital centerpieces create an aesthetic modernity that can raise the profile of even the dowdiest and blandest of city centers.

These centerpieces generate trade for retailers and hospitality businesses in these areas, helping regenerate the city or town centre.

While many of these locations may not become as famous or renowned as Times Square or Piccadilly Circus, they are raising the profile of many towns and cities that often get overlooked by tourists, and shoppers willing to travel to new locations.

One such are where digital signage is being implemented in the city centre is Birmingham in the UK, where large outdoor digital signage screens are being implemented near their flagship shopping centre The Bullring. Other cities in the UK are using outdoor screens in this manner too, such as Manchester and Glasgow.

Outdoor Digital Signage in Birmingham UK

Outdoor Advertising and Information Screens on a Budget

There are many locations where you will find a TV screen mounted outdoors and for a myriad of reasons too: from providing information – such as news and weather – to commuters on platforms; to advertising to shoppers along the high street using outdoor digital signage. Read More

Outdoor Digital Signage – Accidents Happen

The growth of outdoor digital signage has been phenomenal over the last few years. Over ten percent of all outdoor adverts in the UK are now digital, and screens are not just being used for commercials either.  Information is commonly displayed in busy areas using outdoor screens, such as bus timetables and maps, while even restaurant menu boards are going digital. Read More

Secrets of Successful Outdoor Digital Signage

With outdoor digital signage and advertising now becoming a mainstream media, more and more organisations are looking to it as a means of advertising, promotion or branding. Many of these organisations may or may not already have experience using indoor screens like digital posters but an all too common mistake is that people assume that the same rules and methods for indoor will work just as well out. Read More

Which Screen for Inside an LCD Enclosure – Part One

An LCD enclosure is a protective cabinet that allows the use of screens in hazardous and hostile areas – such as outdoors – are used for all sorts of reasons from outdoor digital signage to information screens in transport hubs. Read More