NEMA Codes for Outdoor Digital Signage
When it comes to taking a screen outdoors, protection is crucial to ensure the safe and reliable operation. Weather elements can easily disable an electronic display so ensuring the enclosure that houses the screen offers enough protection is a critical aspect of outdoor digital signage. Read More
Australians Clampdown on Sexual Images used in Outdoor Advertisements
The Australian Advertising Media Association, the outdoor advertising industry body, is considering a code of practice to regulate images of sex and sexuality on outdoor billboards including outdoor digital signage. Read More
Outdoor Digital Signage used as Menu Boards
Outdoor digital signage is now a fairly common application. Outdoor advertisements, once displayed in traditional static signage, are now slowly being replaced by more dynamic digital versions. Read More
Digital Signage Hardware Requirements
Digital signage is often construed as being a technically complicated technology; requiring skills in networking, IT and marketing, but using screens for out of home marketing need not be complicated or require a team of specialists. Read More
Five Steps to Getting your Outdoor Digital Signage Screen Noticed
With so many digital signage displays in indoor locations, more and more advertisers are taking to outdoor digital signage in a bid to get more exposure. With higher audiences and less competition this is a good idea, however, getting a display noticed outdoors can pose some challenges. Read More
Outdoor Digital Signage – The Value of Ruggedness
Outdoor digital signage, while not yet in the same league as the use of indoor advertising displays, increasingly more and more digital signs are being installed in outdoor locations. Read More
Differing Attitudes to Outdoor Digital Signage
While the rapid growth of digital out of home in Europe is following very closely behind the digital signage industry in America, one thing that differs greatly between the two markets is the attitudes people have regarding the use of outdoor screens. Read More
Reducing Sun Glare with Outdoor Screens
One of the most common technical problems in using an outdoor screen, or even placing a screen in a store window, is coping with sun glare and the ambient brightness levels that can make a screen incredibly difficult to read. Read More
Testing Your Digital Signage Effectiveness
Using a screen for an out of home application, whether its to provide advertising, brand awareness or information, requires a lot of trial and error to ensure you are getting it right. All sorts of variables can affect the effectiveness of an outdoor screen, including: screen size, location, angle, type of content and the type of screen used. Read More
Piccadilly’s Neon Signs Coming to an End – Sanyo Pulls Plug on Neon
One of the London’s most famous landmarks has to be Piccadilly Circus, which connects Regent Street and Shaftesbury Avenue, and where for the last few decades, giant neon advertising has been buzzing away. Similar to New York’s Times Square, the large advertisements in Piccadilly Circus have become an iconic image of the city, but these NEON signs are set to disappear.