Outdoor Digital Signage – Making the Most of the Medium
Outdoor digital signage is becoming ever popular along the high street with more and more large screen advertising hoardings replacing the static posters and billboards traditionally used by out of home advertisers. An increasing number of retailers and businesses are also installing screens outside for purposes of branding, information and promotion. Read More
Effective Positioning for Retail Digital Signage
When it comes to using a screen for advertising and information, all too often people get absorbed in the finer details of screen size, type of device and aspect ratio without thinking of perhaps the most important aspect to retail digital signage—the position of the screen. Read More
The Changing Face of Television
Few people don’t own a television, and modern flat screens don’t just provide us with entertainment but are found out of the home used in digital signage and other technology, but it has taken over a century for televisions to have developed into the modern LCD high definition screens we enjoy today. Read More
The Benefits to Going Outdoors with Digital Signage
Outdoor digital signage is continuing to prosper with year-on-year growth, while the indoor market is beginning to flatten in many locations. Part of this reason is that there is now such a widespread dissemination of indoor screens, found everywhere from grocery stores, shopping malls and airports, there are few places left for screens to make a real impact. Read More
Approaching Outdoor Digital Signage Content
A common mistake made by users of outdoor digital signage is that they assume content used on indoor screens will work as effectively outdoors. Outdoor digital signage, however, requires a different approach to content than screens placed in shopping malls, airports and retail stores. Read More
Outdoor Digital Signage – Cooling Matters
There are many aspects to providing an outdoor screen need thinking of before embarking on any outdoor digital signage project. Protection is perhaps the most obvious, with weather and physical impacts obvious threats to any outdoor display. Read More
Pre-Sale Digital Signage
Retailers are one of the prime users of digital signage. Digital signage has so many advantages for retailers that it is no wonder. In retail environments digital displays promote items instore, POS (Point of Sale) signage helps up-sell particular items, promote featured specials, promote extended warranties and introduce new products. But another form of retail digital signage can help bring people into the store and increase sales—pre-sell digital signage. Read More
IMS: Retail Remains Top for Digital Signage, Outdoor Expected to Expand
Retail is still the biggest user of digital signage and will remain so over the next decade, according to recent research, but outdoor digital signage will increase dramatically. Read More
Floor Standing Digital Signage – Prominent and Powerful Messaging
While outdoor advertising is very common, when it comes to the most prominent adverts along our high streets, the floor standing systems are easily the most noticeable. Despite the amount of posters, billboards and other signs, the totem and column adverts situated in the middle of pavements are not only the most sought after spots but the most expensive too. Read More
Advantages of High Brightness Screens for Outdoor Digital Signage
Providing outdoor digital signage, for advertising, information or entertainment, requires quite a bit of planning and forethought. Not only have you to think about weather protection, keeping the screen dry and ensuring it is running at reasonable temperatures, but there is also the problem of brightness and making sure the screen and its content is clear.