Digital Signage – Transforming Sport Stadia
Sport is a big money industry. Media rights, sponsorship and merchandising make up far more of professional sports club’s total revenue, than ticket sales or event prize money. Read More
Industries that Deploy Digital Signage
Often, when looking to invest in a new product or service, it helps to discover what other types of businesses are using it and how it has worked for them. Digital signage is no different and whether you are looking for a simple display screen to promote in-house products or are looking to make a major investment in an outdoor digital signage network, it helps to discover how other people are using the technology. Read More
Outdoor Digital Signage – Three Stages of Deployment
While most users of outdoor digital signage use a third party company to take care of their network and installation, more and more businesses are tackling outdoor Dooh projects, themselves. Read More
Digital Signage Jargon Deciphered
As a new industry digital signage is littered with acronyms, abbreviations and technical cant that it can often be difficult to understand what is meant.
The phrase digital signage is a good example, few people outside the industry refer to the use of TV screens for advertising, information and promotion as digital signage, with terms such as electronic billboard, digital poster or electronic sign more commonly used. Read More
Outdoor Digital Signage – Latest UK News
Some really interesting news has been emerging from the UK over the last month or so. As with most things, the Brits seems to be a step or two behind the USA when it comes to outdoor advertising and digital signage but the future looks fairly promising for the industry in Britain. Read More
Where Does the Future of Digital Signage Lie?
Digital signage is as modern and dynamic as advertising gets. It has seen huge growth, popping up in shopping malls, retail stores, transport hubs, and even along the high street in the form of outdoor digital signage.
While using flatscreen TVs like the LCD in this arena is a very modern concept, brought about by the falling price and lighter and flatter technology, there is great potential for this medium to advance in the future.
Science fiction
Digital signage as a concept has long been explored by writers of science fiction books and films. With books like the excellent Philip K Dick’s The Minority Report (and subsequent but less brilliant Tom cruise film) analyzing the marketing potential of digital signage – where exactly does the future lie?
Well, much of science fiction is already science fact. The facial recognition explored in Minority Report, where passersby are identified and items promoted to them that have relevance to their previous shopping experience, is already a reality.
There have been trials of such technology already in Japan and the potential for this tailored marketing seems to excite many marketers – although it is causing consternation amongst civil liberties enthusiasts.
3D is another popular form of advertising often examined by science fiction. From Back to the Future II where the latest Jaws movie (Jaws 19 in the film) is advertised by a 3D shark that comes out of the screen and appears to attack the protagonist Marty McFly.
But 3D advertising is also becoming a reality. Glasses free TV is the latest in the renaissance of 3D moving imagery (which has actually been around since the early twentieth century) and 3D TV sets are already becoming mainstream and will undoubtedly be along our high streets – sooner rather than later.
Whatever the future developments of digital signage will be, one thing is probable – whatever they come up with next, a generation of science fiction writers have probably already thought of it first.
What Goes into Protecting Outdoor Digital Signage … Part Two
Continued…
The Cold
While overheating is vital to counter, when temperatures are at the opposite extreme it can also lead to LCD failure and the end of the outdoor digital signage. Read More
Why Digital Signage Protection is Vital
One of the biggest headaches with digital signage and using screens out of home is the often unforeseen costs or repair, maintenance and replacement. And in an industry where working out a return on investment is difficult enough, this sort of added cost can really affect a marketing budget. Read More
Choosing a Screen for Outdoor use – Outdoor TV Hurdles and Alternatives
Outdoor TVs are increasingly becoming more and more popular for both businesses and homeowners alike. For businesses outdoor displays act as great mediums for advertising and information. While for home use – they provide a great way of enjoying the sunshine and garden. Read More
Evaluating the Success of an Outdoor Digital Signage Campaign
The biggest hurdle in convincing somebody to embark on a digital signage campaign is the expected return on investment. No installer can make promises as to the extra revenue that it can create and for outdoor digital signage the problem is intensified. Read More