digital outdoor signage

Digital Signage – Preventing Dead Screens

A digital signage screen that isn’t working is an all too common sight these days. Damaged, badly maintained or software issues often lead to screen failure but the effects of which have a strong bearing on, not just the screen owners and advertisers who are losing revenue and wasting their investment, but as Raji Kalra on Sixteen-nine points out, “black or damaged DOOH networks hurt the industry as a whole when their product is down or showing problems. It causes another kind of ripple effect none of us want.” Read More

Digital Signage – Why Viewing Angle is So Important

There are a whole host of challenges in placing a screen in an outdoor location; sunshine, the weather, temperature, not too mention location and networking the screens together. And while all these aspects to outdoor screens are highly important, there is one area that can often get overlooked but is highly important and shouldn’t be underestimated – the angle. Read More

Outdoor Digital Signage – An Overview – Part One

Digital signage has become a common sight. Many businesses now use this flexible and dynamic medium to advertise, promote and raise brand awareness, and its use has penetrated both the indoor and outdoor advertising sectors. Read More

So what is the Cost of Outdoor Digital Signage?

Many business and industries have begun to look at digital signage as part of their overall marketing and advertising package. It has many advantages over conventional advertising – including cost. Read More

Gimmicks and Innovations – Getting Noticed in the Digital Signage World

It wasn’t too long when we first began seeing digital signage emerge into the world. This digital out of home advertising media was a logical step following the innovation of flat screen TVs and the fall in cost of such devices.

However, in just a few years, digital signage has gone from being a niche market to a mainstream advertising media and is now found almost everywhere; from the high street to gas stations; retail stores to shopping malls – even outdoor digital signage is ubiquitous. Read More

LCD Enclosure – Choosing an LCD TV

LCD enclosures are a cost effective and practical method of using screens in outdoor locations. Often used for outdoor digital signage they provide all the protection necessary for using a LCD screen in an outdoor environment. Read More

Street Signs – The Changing Face of Outdoor Advertising

Outdoor advertising has been part and parcel of our high street furniture since the development of the printing press. Once printing became a cheap enough process, retailers and merchants soon discovered the benefits of signs and adverts that promoted their brand and their products. Read More

Page 31 of 36
26
27
28
29
30
31
32
33
34
35
36