Weighing it up – Advantages Vs Disadvantages of Digital Signage
With so many businesses investing in this modern advertising phenomenon it’s no wonder that more and more people are looking at digital signage as a means of increasing awareness of their products and business.
The Particular Challenges Involved with Outdoor Digital Signage
The fastest growing part of the digital signage industry is the growing outdoor sector. Outdoor digital signage has expanded incredibly fast over the last few years and is now worth an estimated $3.5 billion. Read More
Outdoor Digital Signage for any Season
Outdoor digital signage has many benefits over using screens in indoor locations. The passing traffic- whether it is on foot, in cars or on public transport – will always be many times higher than an indoor system. Read More
The Disadvantages of Digital Signage
Many screen providers and digital signage networkers will tell you at great length the benefits of using digital out of home media (Dooh). And, after hearing the benefits you may be forgiven in thinking that this new technology has become the Holy Grail of advertising. However, as a new media there is still a lot of uncertainties with digital signage and several drawbacks too. Read More
Digital Signage – Size, Aspect Ratio and Orientation
TV screens have always come in different sizes from small 10” portable devices (and smaller) to huge home cinema systems. However, it is only been in the last few years since the advance of wide screen that there has been a choice of aspect ratio. Which gives you more choice for your digital signage screen! Read More
Outdoor Digital Signage System – Choosing a Location
Outdoor digital signage is a fast paced industry. More and more installs in more and more locations are springing up all the time, so staying competitive is important if you want to get your message across. Read More
Investing in Outdoor Digital Signage? Some Tips to get you Started
While the digital signage market has been thriving for some years, outdoor digital signage is still a relatively new concept. Placing display devices such as LCD TVs outside may sound aberrant for such sensitive electronic devices but the advantage of outside screens more counteract the challenges that placing a screen outside can cause. Read More
The Vulnerability of Outdoor Digital Signage – anti-vandal techniques
Outdoor digital signage is perhaps the fastest growing sector of the digital advertising market with screens being erected in many outdoor locations from the high street to roadside digital billboards. Read More
The High Street – A Proving Ground for Outdoor Digital Signage
The modern high street is changing. The billboards, posters and signs that have for decades been used for promotion and advertisement are disappearing and are being replaced with Outdoor Digital Signage, a more modern and dynamic method of advertising and branding. Read More
The Different Types of Digital Signage
Digital signage, electronic billboards, out of home media – or the myriad of other names given to the use of LCD TVs as advertising and information media – is a new but burgeoning industry. Read More