Could Mobile Advertising Usurp Digital Signage?
Digital signage has rapidly expanded across the globe and has become one of the most beneficial and low cost advertising methods. By generating flexible eye-catching content, digital signage can reach large audiences. For a comparatively low cost compared to other advertising mediums. Read More
Outdoor Televisions – The Choice
In recent years there has been a growing demand for televisions that are capable of operating in outdoor environments. Whether it is for home use; watching your favorite shows whilst enjoying the sunshine; or for outdoor areas of bars, restaurants or pubs; where outdoor entertainment attracts customers. Read More
Outdoor Digital Signage in the Outback – Keeping screens cool
Digital signage has exploded in popularity over the last few years due to the dramatic fall in price of modern flat-screens such as LCD, plasma or the back-lit LED. Read More
It Is Not Just Advertising – Digital Signage use outside of Retail
Digital signage is now a common sight in retail stores, shopping malls, and now with the growing use of outdoor digital signage, even along high streets and roadsides too. Read More
Digital Signage on the Railways
The railways in many parts of the world have always been central to the transportation systems. Furthermore, the railways hold a nostalgia and special place in people’s lives other transport networks have never been able to reproduce. Read More
Digital Signage in Washdown Locations
Advertising is not the only reason people turn to digital signage. Using LCD screens for relaying information is far more effective and flexible than traditional methods. Read More
Benefits and Drawbacks of Digital Signage
With such popularity and growth, the digital signage market has become one of the fastest growing industries around. Many people see it as affective and cost effective marketing method. However, unlike other media, establishing a return on investment and working out the effectiveness of a digital signage campaign can be quite difficult.
Some Common Mistakes in the Implementation of Digital Signage
As with any new technology a lot of trial and error is involved with implementing digital signage. However, with more and more organisations wanting to get involved with digital advertising and anxieties over return on investment (ROI) being commonplace it is often beneficial to learn from other people’s mistakes. Read More
A Guide to the Protection of Outdoor Digital Signage
The popularity of digital advertising has risen dramatically over the last few years as the costs of using TV screens for out of home use has fallen quite considerably. And it was only a matter of time before this new marketing method was taken from the confines of the retail floor and placed in outdoor locations. Read More
Digital Signage and the Benefits for Small Business
Running a small business has probably never been as difficult as it has in the modern financial climate. Each and every day, hundreds of small businesses close their doors permanently. Read More