Using outdoor digital signage poses different challenges to indoor systems, from protecting the device from the elements to getting the content delivered but the benefits of using outdoor LCDs and plasma for digital advertising or information is that you can reach a lot larger audience. There are of course many pitfalls in implementing outdoor digital signage, here are ten ideas to avoid making costly mistakes: Read More
For a brand new industry the number of innovations and innovative methods of displaying digital signage has increased dramatically over the last 12 months. A decade ago, when digital flat-screen TVs first made their way outside the home for the purposes of advertising, they were seen in only a few locations. Read More
The explosion of digital signage in recent years has turned this niche market into a mainstream industry worth several billions each year. TV systems are being implemented in all sorts of places for a multitude of purposes including advertising, brand awareness and information. Read More
There are many locations where, due to the weather, living outdoors is a distinct possibility. More and more people in these types of locations have areas on their patio, by their pool, in the backyard or somewhere else outside where they can relax and unwind in the open air.
While barbecues have enabled Al Fresco eating for sometime, it is only recently that technology has advanced enough to enable outdoor TV use to be a cost effective reality.
Watching the big sports game, favorite TV show or a late night movie in the fresh air, especially during the warmer months, can be a real pleasure which is why there has been a surge in interest for outdoor TVs.
Outdoor TVs – The Options
There are various options for watching TV in an outdoor environment and they can vary in practicality and cost.
The simplest option, and the most cost effective, is to take an old living room TV and place it outdoors. Ideally, this should be in castors as any device left out overnight, or in a sudden downpour will probably fail, but equally it is not the most practical method – having to wheel a TV back and forth.
To have a permanent outdoor TV installed then the most obvious solution is to purchase a waterproof outdoor TV. While these are highly expensive, they do allow the TV to be permanently left outdoors. They do need to be secure though as they make a tempting target for thieves and as they are highly expensive – a replacement could be crippling.
The third option for outdoor TV use is to use a standard LCD device but to enable it to be a permanent fixture it can be housed in an outdoor LCD enclosure. Outdoor LCD enclosures are not only waterproof, preventing the housed TV from becoming damaged from the rain, but they can also be securely mounted and offer a vandal proof steel enclosure to deter acts of tampering.
The greatest advantage of an outdoor TV enclosure, however, is the fact that they cost only a fraction of the price of specific outdoor LCD systems. Even with the price of the enclosed TV taken into account (that could even be an old indoor family TV) the combination of LCD enclosure and TV is still a fraction of the cost of a specific outdoor screen.
Perhaps the most obvious need for protection when considering placing a screen in an outdoor location is the rain. Water and electric devices like LCD TVs are clearly not hinges that mix very well but there are other elements that can be just as damaging as rain. Read More
Outdoor digital signage has many advantages over indoor systems, including:
- Larger potential audience
- Less signage competition than indoor areas
- Can be viewed from pavements and in vehicles
Outside of the USA, Western Europe is the next largest digital signage market. The UK is by far the largest of the markets in Europe but countries like Germany and France are catching up fast and more and more installs, including outdoor digital signage are springing up almost daily. Read More
We are all now used to seeing digital out of home media in nearly all our cities and towns. From retail parks and shopping malls to gas stations and outdoor digital signage screens – this exciting new media is everywhere. Read More
An LCD enclosure is a protective device designed to house standard flat screen TV’s such as LCD and plasmas allowing them to be used in areas that would otherwise unsuitable. LCD enclosures protect from all sorts of hostile elements enabling digital signage in even the most extreme of areas. Read More
Factory floors can be hostile areas. Dust, dirt, heavy machinery and liquids such as water liberally used to wash down equipment makes the factory the last place digital signage would be expected be implemented. Read More